Do you have a personal profile on Facebook?
Are you thinking about starting a business or growing to the next level with your
If youʼve answered yes to any of these questions, I have a follow-up.
Have you created a Facebook business page that sets you up for online success?
Maybe you have a business page created, but you arenʼt sure why you should take
the time to improve it.
Maybe you donʼt know why you should create a business page if you already have
a personal profile.
Regardless, I want you to know that there is tremendous power that comes from
utilizing a Facebook Business Page.
Here is why you need to improve or create yours.
1.) It adds legitimacy to your brand
Think of an “open” sign on the door of a traditional brick & motor shop. A
Facebook Business Page is a flashing “open for business” sign! It lets potential
customers or clients see that you are a legitimate business owner who is ready
to serve them.
2.) You can collect client/customer reviews for the public to see
People like to buy or work with somebody that they know, like & trust. You
want to have testimonials available for potential customers or clients to see
the value your business offers.
3.) It makes advertising accessible
You donʼt need to hang up posters around town or pay to be on big billboards.
You can grow your community by using Facebook ads, including in video
format, to reach new clients or customers. Your advertising budget can reach
as many leads as you have the expenses for.
4.) You can save time on content creation
With a Facebook Business page, you can connect to your Instagram profile.
You can “crosspost” your content between the two! Something that you post
on Instagram can automatically be shared with your business page which saves
you time on posting & creating new content.