When an ideal customer or client feels connected to you, they are more likely to
buy from or work with you.
You want your person to feel emotionally invested in who you are and what you
Connections will lead to cash!
Most people will not pay for a product or service unless they trust the brand
Listed below are three ways you can build a connection with the community you
If you want to sell more products or services, implement the suggestions below.
1.) Hear them out
- People want to feel validated and your people specifically would love to be
noticed by someone like you - an expert at XY or Z. As the face of our brands,
we are used to doing the talking. But what if we switched the routine to allow our
community to do the talking?
On your Instagram Stories, there are features like a question box, a poll, or a quiz
that you can add to a slide. This is a great way to boost engagement and get a
conversation started in the DMʼs with the followers who respond to your posted
What if you posted a question box and wrote, “tell me about your bad experience
with a real estate agent,”
This would motivate your followers whoʼve had the negative experience to start
talking with you by sharing their story as a response to your slide. Not only will this
boost your engagement rate, but it starts a genuine conversation with an ideal
customer or client. They start chatting with you, so they begin to feel connected
to you. Especially if youʼve had a mutually similar experience! If you take the time
to hear them out & then respond via DM to what they tell you, trust is established.
You can also hear your people out by reading & answering the emails they send to
you, by intentionally responding to their social media comments & even by
interacting with the content they personally share on social media.
2.) Shout them out
- Again, people want to feel validated. They want to feel important like they matter
and like they are noticed. We are pretty used to running the “every day” of our
brands that we forget we wouldnʼt be where weʼre at in business if it werenʼt for
the people who buy from or work with us.
You know how happy it makes you feel when someone gives you a genuine
compliment? Letʼs do a better job at complimenting the people in our online
community. Letʼs make them see how special they are to where our brand is at
You could make a thank you post on social media and tag a few of your followers.
You could film story content and talk about a follower or two in particular. You
could leave them a comment on a post they personally made about something that
happened in their life.
Shouting your people out, lets them know that you notice and appreciate them. It
will make them want to continue interacting with your brand!
3.) Give it out
- Can your ideal person see that you care? This final tip on how you can create
a connection is about proving good value to your community because you genuinely
care about their success.
Are you giving out great value on the social media posts you publish? Are you
writing valuable blog posts? Filming valuable videos? Are you creating and giving
out valuable freebies? (That will also grow your email list?!)
Are you giving to the people who give to the growth of your brand?
Who do you follow online that you actually feel pretty connected to? What are they
doing that has built your connection to them?
What next best step could you take today to make your community feel closer to
who you are & what you do?