
Branding is how your ideal customer or client connects to your business.
Branding is how your ideal person understands who you are & what you do.
Branding matters to the sustainable success of your business goals.
In this blog post, I am going to highlight three reasons why branding matters &
why you should be intentional with your branding efforts.
1.) Branding shows professionalism
- When you brand your business, it shows that you take who you are and what you
do seriously! When you are willing to be intentional about the topics you discuss,
the fonts and colors you design with, the personal content you share, product/
service quality and even customer service experience (ex…) you are literally saying
“I believe in why I am in business and this professional business matters to me
personally.”
2.) Branding makes you recognizable
- When you see the Golden Arches, you know it's Mcdonalds. When you see the
colors red, white & blue you think of America. When you hear “just do it” you think
of Nike.
Those are popular branding examples. The business has done an excellent job of
creating a brand that people can recognize and connect with! For an online brand,
youʼll want to make your profile photos, social handles, logos, and taglines (ex…)
consistent if you want to build a strong, professional & identifiable brand.
When your brand is recognizable, your business is reputable!
3.) Branding pulls your people
- You should have an ideal customer or client in mind that you specifically want to
buy your product or book your service. Your brand is supposed to connect that
person to who you are personally and what you do professionally.
How you talk in your marketing/copy, the colors and fonts you use, the content you
share (ex…) should be pulling in the best people for your business and deterring
the people who arenʼt the best fit for you! Branding will help someone new
checking out your social media profile, landing page or website decide if they
should stick around or not!
How are you going to improve your branding this week?
Share this branding blog post with your social media connections!
Thanks for reading,
Timothy Cole
Three Things To Do For Your Business Today
By - Timothy Cole
Are you stuck with what to work on to grow your online brand?
Three Posts To Share This Week
By - Timothy Cole
Do you want to post valuable content for your followers this week?
How To Create Your Introduction
By - Timothy Cole
Do you not know what to say when youʼre handed a mic?
How To Get Your Brand Ready For 2021
By - Timothy Cole
It is vitally important to have a credible and connecting online presence
3 Things Every Online Brand Needs
By - Timothy Cole
Branding Helps People Recognize Who You Are & Respect What You Do
4 Ways To Locally Spread Your Name
By - Timothy Cole
Are you ready for more people to know about who you are and what you do in your local community?