Why would an individual decide to give you their hard-earned money in exchange
for your valuable product or service?
Why would someone choose you out of a sea of a thousand other photographers,
Real Estate Agents, Chiropractors (ex…) in your industry? Why you over the
In the business world, thereʼs a valuable term called know, like & trust.
If you can establish these three valuable assets with your people, youʼll find
yourself making more of an impact & more of an income.
In this blog post, Iʼm breaking down the three real reasons why someone would
buy from or work with you.
1.) The individual knows you
- Even online, people want to feel connected. Social Media is suppose to be social!
If someone is following you online, they want to be social with YOU! They want to
personally connect with who you are & what you do. To make that happen, they
have to get to know you both personally and professionally. When you ADD you to
business people will feel connected to you both as an individual and as a
professional. The stronger your connections, the more cash youʼre paid.
For example, do the fans in your corner of the internet know…
- What your favorite book is?
- What motivates you?
- What your favorite color is?
- How you met your spouse?
- Where you studied X?
They donʼt need to know information you arenʼt comfortable sharing. What you do
share should simply help people get to know you better.
2.) The individual likes you
- You donʼt need everyone to approve of you or even like you, but youʼll want some
people to approve of what you do and like who you are! Those are the ideal clients/
customers youʼll want to market to, the other individuals are just not who youʼre
suppose to impact or who are suppose to add to your income. Why would you
want to sell to or work with someone who isnʼt a big fan of who you are & what you
do anyway? I think for service-based entrepreneurs, what your ideal client has to
like the most is your personality. Meaning, how you talk, the tone of your voice, if
youʼre introverted/extroverted, how you present/carry yourself (ex…) Youʼre going
to be working closely with them, so youʼll want to get along easily!
3.) The individual trusts you
- Youʼll get a monetary transaction when there is a trust established between you
and your ideal client/customer. You can create the best trust by being consistent &
being authentic. Be consistent in your content, marketing & messaging. Be
genuinely authentic online & offline. People look to leaders because they trust
they will be looked after. You want to step up as an expert & leader in your
industry. If youʼre a video coach, your clients want to trust that they will be looked
after when it comes to learning how to do video well. If youʼre a real estate agent,
your clients want to trust that you are going to find the best home for them. Also,
consider that you have to trust yourself & your knowledge & experience before an
ideal customer or client will.
How can you improve know, like & trust with your ideal clients and/or customers
Do you think people know you, like you, or trust you more than another asset?
If you have a question, email me at firstname.lastname@example.org
- Timothy Cole