Do you have a desire to use social media in an effective way to get better results
for your business?
You can absolutely use various social media platforms to increase your impact &
income, no matter who you are or what you do.
If you arenʼt currently seeing your professionally desired results, there are three
particular pillars I would encourage you to examine & improve.
Here they are…
1.) Intentional Passion
- Why are you in business? Do you have an authentic desire to do this work?
Where does your love for being a Real Estate Agent, Chiropractor, or Social Media
Manager come from? If you never made an income from this work, would the
impact be enough value and currency to continue? That is the question that
determines pursuing a passion or pursuing a profit. The best position to be in is to
chase the passion because of the impact you can make and as a result of serving
people, you will make a profitable income. Itʼs a valuable strategy to be transparent
about why you do what you do & to tell your ideal clients & customers in your
corner of the internet about your passion for who you are & what you do. The
businesses I want to buy from or work with the most are the ones whoʼs
enthusiasm & passion are relevant in what they say & do.
2.) Consistent Content
- Are you posting & hoping? Posting once here, once there, with a short & simple
caption so you can check it off your list for the day? Building a reliable brand
online requires you to create & share consistently valuable content. Your captions
should have written value that your ideal clients & customers want to like,
comment, share & save! You canʼt post on a Monday and then two weeks later on
Friday and expect to get a favorable result. Consistency shows commitment &
professionalism. Your ideal clients & customers will be able to tell if you are
treating your work as a hobby or if you are treating it as a business. If youʼre
serious about who you are & what you do, then the messaging & marketing you
create & share will be a reflection of that commitment.
3.) Easy Offers
- Are people overwhelmed with all the ways they can buy from or work with you?
Are your ideal clients or customers confused about the best product they should
purchase from your store or the service they should book? Do you make the
payment process complicated? Are people not clear about the valuable results
they will get from working with or buying from you? Are more people clicking the
red X in the top left corner then they are clicking on the payment button? That is a
sign that something is missing and what that specifically is will be unique to you &
your business. However, as Iʼve mentioned before, people will give their hard-earned
money to you when they trust you. Your social media messaging might not be
making it easy for someone to take you up on your product or service offer.
You want to have a process so an ideal client or customer can get from point
A to point B with ease.
Passion, content & offers are the three specific pillars I would encourage you to
work on improving.
Social media is a valuable asset for making an impact & sharing your message with
the world. You can make an income from doing work you are passionate about, but
that doesnʼt mean it will be easy or convenient. There is still work & improvements
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