Mcdonaldʼs, “Iʼm lovinʼ it.”

 

Allstate, “Youʼre in good hands.”

 

Coco-Cola, “Open happiness.”

 

Ford, “Go further.”

 

These are popular taglines for huge brands.

The main reason a business should have a tagline is so that you can communicate

who you are & what you do to an ideal customer or client.

 

A tagline is helpful when it comes to your brand marketing & helps to build

consistency & trust with your growing community.

 

Many people wonder what the difference between a tagline and a slogan is.

A slogan is what you use for a very specific marketing campaign. Maybe you are

offering a brand new course or running a holiday sale on a product.

 

A tagline is usually communicated alongside your logo and is a pretty permanent

description of your overall business purpose.

 

If you are growing a personal brand, maybe youʼre using your own name as the

business title itself. If this is the case, your tagline is going to be what instantly

clears up who you are & what you do & how you can serve an ideal customer or

client.

 

You want to avoid being basic & unprofessional on a business card and have

something printed like…

Sally Sue | Teacher, Speaker, Reader.

Bob Jones | Husband, Doctor, Runner.

 

These descriptions arenʼt meaningful! Your ideal customer or client wants to build

a know, like & trust factor with you!

 

What do you speak about? What do you read? What kind of teacher are you? What

type of doctor are you? Why do you run?

 

It would be 10x better for you to say,

Sally Sue | English teacher at ABC University who speaks to audiences on the

importance of grammar and can be found reading political science after work.

Bob Jones | Emergency room doctor for over ten years who makes it a priority to

stay physically healthy through running so I can show up my best for my patients &

marriage.

 

Those are excellent personal descriptions to use in your marketing.

 

When it comes to taglines, keep in mind, that as a small business you want to

avoid creating a tagline like the insurance company Allstate who says…

“Youʼre in good hands.”

 

Why?

 

Because if you had never heard of Allstate before, the only reason you have is

because of their marketing strategy & budget, you would not know that they are

an insurance company!

 

The tagline doesnʼt tell you that.

 

So as a small business owner you want to lean more towards what the insurance

company Geico has done.

Geico, “15 minutes could save you 15% or more on car insurance.”

 

That clearly conveys a message about the companyʼs mission.

 

So, if you have created your description about who you are & what you do, it

makes it a lot easier to create a tagline that fits your mission.

 

Going back to our earlier examples,

Sally Sueʼs tagline might be: “Helping you value grammar & political science

through experience & passion.”

 

Bob Jonesʼ tagline might be, “Striving for excellence in my personal & professional

life and motivating you to do the same.”

 

For a specific product or service that one of these individuals might have, they

might shorten the tagline above into a slogan like…

“Learn and find value.”

“Strive for excellence.”

 

These taglines & slogans clearly communicate what the brand or business can do

for you - the ideal customer!

 

Now, the question for you is…

Whatʼs your brand or business tagline going to be?