Are you trying to figure out how to make your business stand out in your industry?
Are you trying to grow your online presence so you increase your impact &
In this blog post, I want to share with you what your two best business assets are
to make your brand more recognizable online and for creating the opportunity for
you to impact more ideal clients/customers while increasing your necessary
Your first asset to online sustainable success is…
Authentic: “real or genuine. not copied or false. true and accurate”
- Peter Sage has said, “the best you is the most authentic you.” Therefore, you will
be the best business owner when you are operating from a place of authenticity.
Who you are as an individual and your life experience and traditional/practical
education is different than another business owner in the same industry as you.
You will help your brand stand out amongst the competition when you are running
your daily operations such as creating content from an authentic perspective. Your
ideal clients/customers will be attracted to who you are personally and what you
do professionally when you are staying in alignment with what feels best to you as
the business owner. For example, creating a new product/service because your
competition recently had a launch is not the right reason for you to create a
product/service to sell because you are doing it from a place of lack and insecurity
not from a place of abundance and confidence. That wouldnʼt be an authentic
decision! Authenticity matters to the sustainable success of your brand.
Your second asset to online sustainable success is…
- If you want to build a reputation of reliability then you need to show you take who
you are & what you do seriously by being consistent in what you say and do. Have
you ever gone to look at a business on Facebook and they havenʼt posted on their
business page in over a year? It makes you stop and wonder if they are even open
for business anymore! People will check you out on social media before they will
open a yellow book and call to ask. Posting on social media should be a priority for
growing your online presence and building connection and credibility with your
ideal clients/customers. Youʼll want to be consistent with creating & posting
content. Then when someone is interested in finding out more about who you are
& what you do, they will notice that you are open for business & you are serious
about selling your products/services to the right clients/customers. Consistency
matters to the sustainable success of your brand.
These two assets will help make your brand stand out and grow online.
If you want help creating consistent video content, I would encourage you to
contact me at firstname.lastname@example.org.
I can help you improve your confidence on camera, help you create a content
schedule & help you determine what specific educational, entertaining & engaging
content would be best for you to implement in your marketing strategy. I have the
practical experience and helpful tools to assist in helping you get better with/on
If youʼd like, read this blog post next: https://tlcole.com/blog/24/3.ways.to.build.community.connection
Looking forward to hearing from you,