Are you filming video content and sharing it across your social media platforms
with little to no return? Are your followers simply not watching your videos?
You are doing one of the best things for your online business - creating video
I encourage you to keep filming & sharing! However, I have listed below some
helpful suggestions I want you to consider implementing & utilizing to make your
video content better for your ideal clients/customers.
Your videos arenʼt currently getting watched because…
1.) Your videos arenʼt the “right” length
- It has been shown that video content between 3 to 5 minutes long performs well
across social media platforms and tends to get shared more. There isnʼt a “right”
time frame you have to follow but if you chose to film a longer length video (5
minutes +) then you have to be able to keep the viewers' attention. Meaning, you
have to be providing value and entertaining or educating the viewer in order to
keep their attention on your content. Your community might do well with 3-5
minute mini training videos whereas my community might do well with 8-10
minute training videos. You will have to experiment with what performs well on
your social media & with the followers that you have. Mix it up for a couple of
weeks and do different lengths & styles of videos. See what gets the most views,
likes & shares.
2.) Your video topic is not for your ideal client/customer
- Is the majority (80%) of your video content specifically for your ideal client/
customer? Are the videos youʼre creating relevant to who you are and what you
do? Have your topics been informative & valuable for the people in your
community/who you would want to have in your community? Itʼs safe to say that
20% of your video content can be ”off-brand/topic” but can people go to your
YouTube or IGTV and see a “theme” that your topics revolve around? This is the
same with blog content too! For example, if youʼre in Real Estate you want to focus
on filming video content that revolves around that industry. If you start filming
videos about food & cooking, youʼre going to attract a different type of client &
youʼre going to be seen as a different type of expert than what you might actually
want to be known for. However, there is value in adding more of who you are
personally to what you do professionally. So if you love to cook and youʼre a fan of
the kitchen, that should be highlighted on your social media. While youʼre building
an online community think 80% credibility content and 20% connection content!
3.) Your video title isnʼt captivating
- Why should someone stop their scroll and watch your video content for the next
five minutes? Are you talking about a specific topic that is going to be educational
or entertaining for your ideal client or customer? Will you keep them engaged
throughout the video? Your video title will tell people if the content is or isnʼt for
them. If itʼll be valuable for them to sit and watch or not. If it is worth a like or
share from them or not. A title that says “live from my house again” or “another
coaching video” will not attract an ideal viewer like saying “5 reasons your videos
arenʼt getting watched” or “how to know if it is time to sell your home” will! Think
of a headline/video title that will stand out and make someone say “that video is
4.) You donʼt use call to actions
- How are you keeping your viewers attention? Are you making their video
experience with you interactive? For example, when you are doing a LIVE stream
are you encouraging those watching to utilize the comments to ask their questions
or respond to something you said? At the beginning and end of your video are you
mentioning the link you want them to click for X purpose? Are you inspiring current
or future action for your ideal client/customers or are you letting them watch idly?
5.) Your content is messy
- After your intro, your viewers get lost. They are confused by what you are saying
because youʼre saying so much but of little value. They click out of your video
because the highlight part of your video, yet the main dish of your content, is all over
the place! You seem distracted, overwhelmed or not confident as the teacher and
that is being projected in your content so itʼs hard & not fun for a video viewer to
continue watching. They canʼt be educated or entertained in that way! Your video
content shouldnʼt be messy, it should be structured. The best way to do this is by
utilizing bullet points. Have a specific layout regarding what you want to say about
your chosen topic. Especially if youʼre new to creating videos, this is a helpful way
to feel more confident on camera. For example, if youʼre a Real Estate Agent and
youʼre talking about how to know when it is time to sell your home - pick 3 ways
how someone can know that and after your intro, go into your first listed bullet
point. Continue on from there.
So, why arenʼt your videos getting watched? How are you going to improve your
content using the suggestions above?
If you are ready for help or have a question in relation to this blog post, contact me
- Timothy Cole
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