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How Your Business Can Succeed During Uncertainty
How Your Business Can Succeed During Uncertainty
Posted By - Timothy Cole
Category - Business Tips



This uncertain time in the world can be used to your creative advantage! Step up

to the challenge, be an ambitious leader and continue to create a life & business

you love (with a few extra rolls of toilet paper in your house.)

1.) Go virtual

Many physical stores are being closed for an unknown amount of time. Small

businesses are not going to be able to operate the traditional way theyʼve

been running. Thank goodness a world crisis is happening at a time when we

have access to the internet! Though it would have been better to have a game

plan mapped out in advance for your business for a time like this, if you didnʼt

- now is the time to put on your thinking cap and pivot. How can you take your

business online? What social media features could you utilize? How can you

still offer your products & services to people during this unpredictable time?

Your business doesnʼt have to stop operating. You donʼt have to stop making

money. You simply have to run your business & make money in a new, unique


2.) Offer value for free

People are going to want to keep occupied & have something to do over the

next several weeks! Many families are self quarantined and are avoiding

leaving the house or going out unless absolutely necessary. Think of how you

can be of service to your ideal customers & clients during this time. Could you

offer a week of free trial classes through a platform like ZOOM? If youʼre a

baker, teach an online baking class for free! If you own a dance studio, teach a

class online! Offer free consultation calls. Give away a dayʼs worth of social

media content by running a contest. Get creative & come up with a plan of

how you are going to get people to still interact with your business from home.

3.) Pump out content

Iʼm sure I donʼt need to convince you of this, but everyone is going to be on

technology over the next few weeks. Phone, laptop & TV usage is going up my

friends! What an awesome opportunity for us business owners! This is the

time that we need to be creating valuable content for our audience. We need

to be posting on social media multiple times a day. We need to be going LIVE.

Filming YouTube videos. Recording podcast episodes. Why? Because people

have time to consume it all & they are looking for ways to occupy themselves.

Plus, if youʼre social distancing as well, you have all the time in the world to

work on your business.

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