Itʼs vitally important that we consistently assess where our business is at & how
we can improve our branding. Which if you remember is all about how our ideal
customer or client perceives who we are & what we do!
Jason Capital uploaded a video on his YouTube Channel where he taught a pretty
insightful branding strategy that allows the business owner watching to get down
to the detailed foundations of their brand identity.
In this blog post, we are going to break down his strategy with practical examples
for you to use as a rough draft for your own answers!
Where are you taking your ideal customer or client? Whatʼs the long term
plan? Three or five years from now, where do you want to take this business?
What is your community in for? Do you have a vision of opening an online
store? LIVE events? Daily vlogs?
Example: As a sales coach for MLM directors, I will be creating consistent
online content to build my personal brand and when I have hit $100,000 in
revenue I will put on my first weekend mastermind event which will become a
yearly occurrence for the women in my community.
- Who is against what youʼre trying to accomplish? Who or what is your hater?
Who are your opponents in this space, the people you are going to be competing
Example: As a sales coach for MLM directors, women who have been in this
industry for longer than me might feel hostile against what Iʼm trying to do due to
a lack of experience in their eyes. I will overcome this by highlighting my
interpersonal skills, income success & client testimonials.
This is the how. The mechanism is the vehicle in which you are going to
achieve the vision. This is how youʼre taking a customer or client from here to
there. Will you fulfill the vision through products? What kinds? Programs?
What kinds? Content? What kinds? Interviews? With who?
Example: As a sales coach for MLM directors, I will be serving my clients through
one on one coaching and weekly YouTube training videos. I will also interview top
earning individuals in various MLMʼs to hear their personal experiences &
- Think of a T-shirt & what encouraging message you could put on it that truly
resonates with your vision. You want to choose an “encourager” aka a winning
statement or powerful tagline that you say pretty frequently.
Example: As a sales coach for MLM directors, my encouraging message will be
“Sassy & Serving.”
- You want to choose 3-7 statements that you say repetitively (your encourager
will count as one) and emphasize them in your content.
Example: As a sales coach for MLM directors, a few of my powerful statements will
(Sassy & Serving, you can totally sell, rock the sale & confidence makes cash)
What does someone become if they are in your community? What is the
nickname they earn by being your customer or client?
Example: As a sales coach for MLM directors, the women who hire me will be
called my queen bees.
I hope this branding strategy from Jason Capital is valuable to you! Glad we could
pass it along!
Continue taking action to create a life & business you love.